Friday, July 3, 2009

Education Impacts Quality

Excellent flavor in the cup results from maintaining numerous quality determinants throughout the coffee supply chain. Quality begins prior to planting with a farmers' choice of variety and ends in the cup at the hand of a talented barista. At both points and at all points in between there's at least one thing in common. People impact quality. Furthermore, to a great extent, a person's level of knowledge determines their ability to either preserve or degrade coffee flavor at their position in the supply chain. And of course, knowledge is directly linked to education.